From static to dynamic: How interactive communication is revolutionizing customer engagement

Customer communication use cases are increasingly shifting from structured, batch communications to interactive, with IDC predicting that the fastest growth in 2022-2027 will come from interactive applications deployed in the cloud (29.9% market share by 2027). With interactive communications poised to become a dominant CCM (Customer Communication Management) application, this session looks at three use cases that demonstrate how to engage customers in context.

Darren Collins Tami May
Customer Communications