Full Name
Allen Bonde
Job Title
VP, Research Director
Speaker Bio
Allen leads Forrester’s research around the digital experience technology and services stack, focusing on the key strategies and building blocks for operationalizing high-impact, memorable customer interactions to drive growth, build loyalty, and meet accelerating market challenges. His team covers digital service providers, DX platforms, CMS and DAM, PIM, commerce suites, and core SaaS apps and enablers, and he is particularly interested in the role of design thinking, rich media, and AI-based automation in driving engagement and scale of customer-facing apps.
Allen Bonde